About Mauricio Figueroa

Mauricio Figueroa is a commercial photographer and filmmaker specializing in luxury watches and fine jewelry. For 21 years he has lived and worked in the United States — most of it in Miami, one of the world’s most competitive and design-driven creative markets — with the last decade focused on watch and jewelry photography and cinematic video. He partners with watch and jewelry brands, high-end jewelers, and luxury e-commerce to create imagery and cinematic video that hold up to the closest possible look — the reflection on a polished case, the fire inside a diamond, the exact texture of a guilloché dial. His studio serves clients in Dubai, across the UAE, and worldwide through a fully remote, white-glove workflow.

A craft built on light and detail

Luxury watches and jewelry are among the hardest subjects in all of photography. Mirror-polished metal, faceted gemstones, and sapphire crystal each fight the camera in their own way — throwing hard reflections, blowing out highlights, or hiding the very detail that makes a piece worth its price. Mauricio’s work is built on controlling exactly that: studio lighting that reveals brilliance without harsh glare, macro focus stacking that keeps an entire dial or stone razor-sharp front to back, and reflection management that lets a case or a diamond read as luxurious rather than busy. The result is imagery that looks effortless and is anything but.

A Grammy-nominated creative standard

Before the camera, Mauricio built a career in music as a recording and mastering engineer, earning two Latin Grammy nominations. That background shapes how he approaches every frame: an obsession with detail, a trained sense of mood and pacing, and the discipline to keep refining until the result is exactly right. It is the same instinct for craft at the highest level — now applied to light, metal, and stone instead of sound.

How Mauricio works

Every project is handled with the care that high-value pieces demand. Watches and jewelry are received, documented, photographed, and returned under a clear, accountable process, so brands always know where their pieces are. Shoots are planned around the brand’s campaign, editorial, e-commerce, or social needs, and delivered to luxury retouching standards. For international clients, the entire engagement — from brief to final delivery — runs remotely, which is how Mauricio already works with brands well beyond his home market.

Who Mauricio works with

• Luxury watch brands and maisons
• Fine jewelry houses and independent jewelers
• High-end e-commerce and online boutiques
• Distributors, agencies, and editorial teams

Let’s create something exceptional

Whether you need a full campaign, a product catalog, or a single hero image that sells a piece on sight, Mauricio brings refined craft and a luxury eye to every frame. Get in touch →